Creativity also means utilities

Creativity also means utilities.
So IBM together with Ogilvy & Mather France becomes useful idea an advertisement.

We are talking about a form of advertising very impressive and especially useful. This creates interest in citizens, but above all a response to the needs of citizens.

In addition of the advertisement, IBM and Ogilvy, has also created a website where you can contribute, where every citizen can enter your idea and be able to realize, together to create a smart cities.

http://www-949.haw.ibm.com/people4smartercities