A Rare Sneak Peek Into The Ferrari Headquarters
Alessandro Ilarda
Jan 13, 2015
Photographer Luca Locatelli gives you an all-access backstage pass to Ferrari’s manufacturing unit. The Italian sportscar company has been around since the 1920s, and its name is synonymous with style and performance. These photos reveal the way in which each of their masterpieces is put together, and how the workspace is designed.
READ ALSO: Introducing The Ferrari F12 TRS
Clean Design, Inside Out
The interior space of the Ferrari headquarters in Maranello, Italy reflect the same astoundingly polished design as the luxury cars. You can see simple structuring in clean white and metallic sheen. The signature Ferrari colours of red, yellow and green show up in exactly the same ratio as they do on the logos and the cars themselves – talk about attention to detail!
A Blend Of Technology And Manpower
Most of the workspace has been taken over by modern equipment that does most of the heavy lifting. Still, there is plenty of human skill that goes into crafting these wonders. Engineers crawl into, on top of, under the cars to put their efforts into the production process. Ferrari has stated that the current factory is a work in progress, and they are constantly reworking the layouts and structure to improve the functionality of the various activities carried out, and, most importantly of all, the well-being of the people that do the actual work.
The Future Of Ferrari
Given that they produce only about a fifth of what other luxury companies like Porsche does, these guys seem to have their priorities in order. The Ferrari has always been known for its exclusivity, but in 2013 they made the controversial move of cutting back production by 5%, and it actually yielded them a handsome profit. So this time around, will the Ferrari remain a rare delight, or will you see an increasing sea of red on the roads?
