#RewindInspiration In Times Square A Mini Countryman Climbs Walls

Back in 2011, an amazing ambient appeared thanks to Mini Cooper in the square of advertising.

To launch the new four-wheel drive car, Mini created an 8 panel billboard display in Times Square with 2 fibreglass Mini Countrymans hanging from them. The billboards recreated a now mountain scenery broadly proclaiming: “Let It Snow.”

New Yorkers and tourists snapped houndreds of pics and the ad went viral, with the brand exposure compensating for the millions spent on the ad.

Talk about #ExpensiveInspiration.