New York Times Fashion Goes Social
Valerio Spagnuolo
Mar 31, 2014
A number of big brands have taken to social networking websites, and for a brand like New York Times Fashion, Instagram does the trick. Instagram is known for its ability to create buzz with pictures. And pictures being important in fashion, makes all the more sense for choosing Instagram.
READ THIS: iSupr8, The Instagram-like HD Video App Is Now On Android
What Can Instagram Do?
Well we know what we use Instagram for, but for a fashion brand, how can they get the most out of this visual platform? Well, simple, they can make a profile about fashion, and display some exciting selections, check out the profile on Instagram.
Visuals In Motion
If you have just scanned through New York Times Fashion’s profile on Instagram, then you may have noticed that they have uploaded a few videos as well. Some of their videos here are from their fashion show in Paris, .
These videos are very short and only show glimpses into the Event. At the end of the video, there is mention to where you could find the full-length version of the video. They also have included a video that zooms in and out of a .
Instagram Vs. Pinterest
Both Instagram and Pinterest are social networking websites that use pictures, so why choose Instagram over Pinterest? They are both high esteemed platforms for visual business marketing. Well, maybe they just haven’t gotten around to it yet. But I think they should, because unlike Instagram, Pinterest allows you to create different boards, which would be a great way to show different fashion lines.
