Shocking campaign against crack
Gloria Hepburn
Aug 17, 2013
“Crack consumes you”. That’s the message that Parceria Contras Drogas Association realized to use to communicate the dangerous effects of crack.
The outdoor campaign (winner of a bronze Cannes Lion Award) consists in billboards filled with worms that slowly bite the paper made with dough and reproduce the effect of crack on the faces of people.
The whole Brazil was shocked by this campaign, it’s a perfect metaphor of how crack hits mind and heart.
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