The Eye Tribe: world’s first eye tracker

Danish eye tracking company The Eye Tribe (formed at last year’s SW Mobile event in Copenhagen!) is leading a major technology project developing eye control for mobile devices. The Danish National Advanced Technology Foundation has granted USD 2.3 Million to the project.

The Danish government aims at making Denmark one of the world’s leading technological societies. Eye control for mobile devices has enormous potential, and looks to be one of the projects that will drive innovation in Denmark. This is why the Danish National Advanced Technology Foundation has decided to support the USD 4.4 Million project developing eye tracking for mobile devices led by Danish eye tracking company The Eye Tribe.

The Danish National Advanced Technology Foundation is funding USD 2.3 Million of the project, with no strings attached and taking no equity stake in any of the partnering companies, all in the name of job creation and innovation in Denmark. The project aims to develop eye tracking technology for mobile devices in a 360 degrees approach.   “By having partners such as LEGO and Serious Games Interactive we not only prove that eye tracking can be integrated in a mobile device, but we also make sure that we have the necessary use cases to show that the technology is useful” says The Eye Tribe CEO, Sune Alstrup Johansen.

Some of the use cases the company is looking at (pun intended) include logging in securely on your mobile phone without having to touch it, automatic scrolling on a smartphone screen and eye-controlled games for educational purposes. The Eye Tribe plans to make a software development kit (SDK) available to game and app developers next year.