The new iPhone 5S? Nokia or Samsung? No, thanks. Gift me a Vertu.
“Vertu & Ferrari. Two Iconic Brand, A Shared Passion.”
That’s what we can read on Vertu’s website. So what a smartphone and a Ferrari have in common?.
Luxury.
A super-smartphone and a super-car.
- Vertu is a British manufacturer and retailer of luxury mobile phones established by Finnish mobile-phone manufacturer Nokia as a wholly owned subsidiary in 1998. – [Wikipedia]
After making the most expensive phone ever made (Signature Cobra, sold at about $310,000), and other luxury phones, Vertu started, in 2007, a collaboration with Ferrari, and a few months ago, a new model came out. The Vertu Ti Ferrari Limited Edition.
This model counts 2013 pieces inspired by the Ferrari F12Berlinetta, and you need around $16,000 to have it. I don’t know why, but I think you will prefer this instead of an iPhone or Lumia for your next brithday…
“Reflecting the sweeping rear curves of the Ferrari F12berlinetta, the pillow of the VERTU Ti Ferrari has been crafted from Alutex – a special lightweight composite weave used to stunning effect on Ferrari interiors and painstakingly colour-matched to the red Ferrari leather using a new technology unique to Vertu.”
“In another first, two Ferrari leathers – Red and Black – form a dynamic stripe around the casing of the phone. Stitched in the same style as Ferrari seats, the soft leathers – as found in Ferrari GT cars – were specially treated by Vertu to be strong enough to withstand the rigors of use on a mobile phone.”
“Following the sweeping design cues from the rear of the Ferrari F12berlinetta, even the most challenging aspects of the phone’s back plate have been specifically styled to mirror the car. The iconic tail lights have inspired the specially rounded camera housing while even details that may go unnoticed – such as the tiny hexagonal screws holding the back plate – are unmistakably Ferrari.”
“Ten times harder than stainless steel and incredibly light, Ferrari uses Diamond Like Carbon (DLC) coating to guard engine and transmission components against constant extremes of heat and friction. As ultimate protection for your phone, Vertu has treated the surfaces most exposed to frequent contact with the same super strong, yet stylish coating.”
“From the clarity of its 3.7” sapphire crystal screen, to the strength and lightness of the grade 5 titanium casing, the VERTU Ti Ferrari has been handcrafted using VERTU Ti design DNA throughout. Even beneath the surface, the experience of Vertu’s uniquely curated services on the Android™ platform makes this a true icon of Vertu design and performance.”