The Toronto Raptors Release “We The North” Spot
Alessandro Ilarda
May 2, 2014
In an attempt to celebrate being the only team playing for the National Basketball Association in Canada, the Toronto Raptors released a new marketing campaign titled .
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A video was released on YouTube showcasing the team’s various matches at different locations, from basketball courts in Toronto to a field of ice.
Playing On Uniqueness
WeTheNorth is a rather impressive spot, and plays on the uniqueness of the team with stunning intelligence. Being the only Canadian team to ever make it to this stage of the competition, the Toronto Raptors truly stand out in the crowd and come across as a hostile but distinctive territory.
Global Ambassador For The Raptors
Drake, a Canadian recording artist, rapper, songwriter, and actor from Toronto was christened the global ambassador for the Raptors last September, and has been heavily involved in the team ever since. The new video and the campaign have support from him as well, and he designed the logo plans for the team.
Not Tied To NBA Playoffs
The NBA playoffs that will witness the Raptors playing against the Brooklyn Nets is said to be untied to this video. Instead, the video is a look into the team’s past as well as its upcoming future. The coming months will see the release of many more such videos, serving as a foundation for a team revolution.
First Playoffs Appearance
The Toronto Raptors will be making their debut appearance in their first playoff since six years. Started out in 1995 with a pretty embarrassing logo, the Toronto Raptors have definitely come a long way from those first few years of ups and downs.
The Video
Integrating snippets of some very hardcore basketball action with mesmerizing clips of the Toronto skyline, the video has been compiled with help from local neighbourhoods as well as from actual games of the Raptors.
Showing the team in adrenaline-packed action, the video sets a celebrative mood for the players apart from giving a brief overview of the Raptors to the 29 other NBA teams.
