Back to vinyl with an App idea

 

Kontor Records and OgilvyAction Germany have invented an ingenious and original way to promote to their customers.

Kontor sent a real vinyl, placed in a box that completes the communication explaining its use. Through the use of QR-code the customer can download an app on your phone and magically can use your phone as a pin record player. In this way the customer can listen to the music product, engaging the user, who otherwise would not have too much time dedicated to a simple music CD. An idea simply captivating and Engaging.

 

Back to Vinyl – The Office Turntable from OgilvyAction Germany on Vimeo.