Aston Martin Revving Up Presence On Pinterest

How does a 100 year old international car brand educate its followers about its centenary achievements with class? Pinterest.

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The Campaign

Aston Martin recently took to social media platform Pinterest to share its rich motoring heritage. Pinterest, being a visually driven medium, complements the cars perfectly. Aston Martin cars are generally beautiful, would you agree?

 

 

Classic Timelines

Aston Martin presents their entire history through a pin dedicated to images of their most popular cars ever since the company was incepted. The campaign by Aston Martin features cars, right from the 1913 Aston Martin Coal Scuttle, to their latest models, such as Aston Martin V8 Vantage, Aston Martin Virage, Vanquish, and Rapide.

Going Through The Models

How many of the models can you recognize? I had a closer look at the list, and surprisingly I could recognize a fair few, without much help. One of their most famous car models is the Aston Martin DB5, famously used in the James bond movies.

 

 

Aston Martin – An Evolving Brand

Just as its Icon has evolved through over their 100 years marathon, so have their car designs. Clearly, Aston Martin has kept evolving their designs according to the changing tastes of the users. But, what is truly astonishing is that they have manage to always be in the lead.

There Are No Short Cuts

They got it right back then, but that doesn’t mean that they would get it right now, just by chance. This branding campaign is an example of why they have always managed to hold their place ahead of the curve.