Canopy – A Curated Storefront For Amazon

Ever browsed through thousands of products on Amazon only to find that it’s impossible to choose the one you really need? Now you won’t have to do that anymore, because Canopy is here to save the day. Unearthing all the fancy stuff Amazon has buried deep in its humongous catalog, the Canopy website brings to the surface all the things you’d actually like to see and buy.

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A Curated Storefront

Canopy was built by a group of ex-Google designers who have no official affiliation to Amazon, and behaves as a curated storefront of sorts for the popular ecommerce site, Amazon. It will exclusively trade in beautiful products that are available on the Amazon web store, but overlooked due to the vastness of its catalogue.

Prices And Similarities

With all the products priced at exactly the same price they are displayed on Amazon, Canopy is a lot like fancy sites Svpply or Uncrate. The collections feature highly sophisticated watches, bowls, knives, stools, blankets, etc.

Redesigning The Front End

It is a sort of do-up of Amazon’s front end, which you have to agree, is a total ruckus. The back end database may be unbeatable, but it provides a very classy redesign to the front end. The products have been tastefully chosen to be grouped into categories that show a lot of elegance and quality.

Handpicked Products

The site now has over 7,000 products that have been handpicked by the five-person staff of Canopy, and are of the kind that you won’t expect to find on Amazon. It is pretty much the same as buying from a boutique store instead of a supermarket like Walmart.

Presentation And Curation

Perhaps the most unique feature of this site is that every product is grouped into the ideal category and the way it is presented is completely reformed. It aims to give the very thoughtfully made products the respect they deserve with the help of apt and differential descriptions.

Featured with every product on Canopy is a link to its Amazon page, a photo, related items, and comments by members of its members. This is in lieu with treating the products as precious little pieces of art.