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Creative Ambient ADS

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TAGS ambient ads | | National Geographic | promotions

Alessandro Ilarda

Mar 28, 2014

Ambient Ads

Imagine you’re walking down a street, and you come across a giant billboard, cut-out in the shape of a fat man’s face, he has telephone wires sprouting out his nose. That’s what an ambient ad is, and you can be sure that these are the kind of promotions that will probably grab your eyeballs. Funny ads, sad billboards, hoardings that make you think; all of them have one thing in common, they manage to grab your attention. And that’s the first thing any good advertiser wants to achieve.

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Read This: Latest #CocaCola Ambient Advertising Creates A Pop-Up Park In A Cement City Square

Panic On The Escalator

Plainly, walking down an escalator with a crocodile pool waiting at end isn’t really someone’s idea of convenience. But it is some other person’s brilliant idea for advertising the 10:00 pm crocodile show on the National Geographic channel. These kinds of promotions may humor you, irritate you, or downright annoy you, but they inevitably occupy you and your mind.

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Isn’t That Invasion Of Mindspace?

What if some of these ads educate you on useful things in life? If someone droned on about the ill effects of air pollution, it would probably bore you to death. A gigantic revolver fused onto a toxic, smoke-spewing chimney, on the other hand, would probably grab your attention. With a mere glance, you’re educated about air pollution in a humorous way.

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Trending Brand New Ideas

Wacky artists and innovative marketers go hand in hand, to design brilliant ambient ads that make you stop, wherever you may be. The next time you come across a bottle of nail polish suspended in mid air, you simply know better.

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ambient ads | | National Geographic | promotions

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