When Food Photography Meets Typography
Valerio Spagnuolo
Jul 18, 2014
Luda Galchenko, a Moscow-based graphic artist titillates our eyes with her sublime conceptual typography called ‘Piece Of Cake’. Her passion for photography and graphic art combine in this project.
Read also: The Gap, A Typographic Video By Ira Glass
Of Food And Font
The color palette for this project has been lavished with just as much care and attention as the photography, choice of food and the composition. The subtle mint green backdrop accentuates the vibrant colors of the food itself. White forms the base for the letters themselves, while red and yellow top off and highlight this visual treat.
Symmetry and its breaking play an integral part in forming these letters, serving to round off the already solid base formed by the choice of colors and food. The ‘C’ is another example of composition and symmetry being used effectively.
This ‘A’ in particular stands out because of the strong contrast between the white and the red. The less-than-clinical way the elements are used lends a certain charm to this work and makes it more inviting.
Clash Of Passions
Luda Galchenko, designer and art director, used her love for composition and photography along with her graphic art experience to create this stunning typography. She has been the recipient of numerous awards for her work over the years.
She has 8 years of experience in corporate branding and identity. Her knowledge and control over the mediums is apparent in all her work. Simple, yet striking, is the impression one gets from her extensive portfolio.
More fruit From The Same Tree
Luda Galchenko studied at British Higher School of Art and Design. If you’re interested in learning more about her work, it can be found on her Behance profile, here.
