Intel’s Refreshing Electro Ad: Intelligent Sounds

As a self-proclaimed technology nerd and music lover, Intel’s new advertisement is nothing short of euphoria for me over here at Hashslush.  Trading around mid-level prices and being a weak performer this year, in comparison to competitors, Intel’s brand awareness move has led to a collaboration with Australian electric music project Flume.

Ad agency The Monkeys, the Australian ad agency, developed the concept to showcases over 60 Intel-powered tablets controlling robots to perform a custom-track by Flume.  Also working with production company Finch, the robots and apps used on the tablets were built in-house.

See below for the behind the scenes video.