Lionel Messi x Kobe Bryant Versus Rooney x McIlory #Advertisement
Sheldon Ferrao
Dec 5, 2013
Turkish Airlines continues its strong advertising push, this time featuring two of the world’s greatest athletes. Kobe Bryant and Lionel Messi team up to make the famous ‘selfie’, actually look fun. With past advertisements involving the Manchester United team and Kevin Costner, this new ad is part 2 of their Messi vs. Bryant advertisement.
Most recently the bridging of international sports to form great advertisements seems to be a trend, with the Nike commercial featuring Rory McIlroy (golf sensation who won the 2012 PGA Player of the Year) and Wayne Rooney competing head to head in an intense soccer-golf match.
Which ad is your favorite?
To promote virality, Turkish Airlines has also formed partnerships with local YouTube stars by sponsoring creative content to encourage viewers to watch the new advertisement.
YouTube star takes selfies with strangers + Turkish Airlines:
YouTube star tries to awkwardly kiss strangers + Turkish Airlines:
2012 Turkish Airlines + Messi vs. Bryant advertisement: