Lurpak commercial: butter that will take you to the moon and back

Lurpak have done it again. A product so everyday and essential that finally ditches the sweet figure mum cooking mundane weekly dinners, and delivers a brand that not only presents itself in such effortless style – this time takes us on an epic journey to the moon and back, right in our very own kitchen! If Carlsberg did butter – this is the one they’d be cooking with.

Inspired by: creativemunchies.com

Venture Forth 

The recent Lurpak commercial have been no stranger to beautiful food photography, and camera angles good enough to melt the butter itself, but this time the cinematography has been taken one step further to create this brilliant piece of moving image.

Empires, previous Lurpak Campaign 

Blink, the genius creative mind behind this campaign, aimed to create ‘a celebratory ode to the adventures that lie within every kitchen’, and yes have they done that.
Discovering the worlds created by your every day ingredients which can become very exciting when your zooming through the inside of a cheese grater, or watching an egg yolk hurtle towards the bench of mountainous flour.

Green landscape 

Messy Mixer 

Lurpak’s new Cook’s range is aimed to be the perfect partner for any budding cooks ready to set off on a food adventure. So you’ve seen the video, go on! Experiment, make a mess and enjoy the adventure of working through a new recipe.
I know I want to get baking after this, and send a mouse with a go-pro round my ingredients!