McCann Vilnius’ Purple Wine Paint Buckets
Valerio Spagnuolo
May 10, 2014
McCann Vilnius is one of the oldest advertising agencies in Lithuania, and has always tried to reinvent them. This time they may or may not have gone overboard with sending out purple wine that makes your teeth and tongue purple, to their clients, that too in a professional-looking paint Bucket.
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Beaujolais Nouveau
The purple red wine is called Beaujolais nouveau, and it is produced from special purple Gamay grapes that grow in the Beaujolais region of France. This wine is seasonal and goes on sale on the third Thursday of November, every year.
The French Festival Of Purple Wine
Truth be told, McCann wasn’t being rude to their clients by sending them wine paint. A couple of weeks before Beaujolais nouveau goes on sale, there is some sort of wine tasting festival. Yes, this wine makes everything purple! And that is part of the fun.
McCann’s Good Deed
To do something nice for their clients, McCann Vilnius thought up the idea of creating a limited edition wine product for them. Except, with a creative touch, since its well known that this wine is going to make your teeth and tongue purple anyway, why not have it in a clever paint bucket?
The Paint Bucket
A brilliant idea, and well received by McCann’s clients. It looks official and professional, with proper instructions on how many glasses of wine will make your teeth what shade of purple.
Why Would This Advertise Work?
Well, this self-promoting advertise is fun, it seems laid back and creative. Makes you not take wine or life too seriously, which is good for health once in a while.
