Peugeot RCZ R Is The Car That Is Faster Than Twitter
Vishal Khan
Jun 25, 2014
When you’re conditioned with the task to convince buyers that the car you’re trying to sell really is super fast, you have yourself a challenge. Most marketing persons would stick with going in for a race to prove their point. Taking that approach to a whole new level, BETC Digital created a whole new hashtag for Peugeot to showcase its impeccable speed.
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The First Twitter Race Ever
Named the #RCZRace for Peugeot, this uncommon game is tending towards becoming the first ever race on Twitter. You may have known Twitter as that convenient social media tool that you only use to broadcast your ideas from, but things are about to change. Twitter is all set to become a video game of sorts, challenging internet users to race the new coupe by Peogeot called RCZ R.
Addictive Video Game
Launched in France, this unique gaming concept came into being because of a contest organized by Peugeot, the aim of which was to make sure the game overlaps with the release of the coupe. More than 150,000 users participated in the video game, which was claimed to be highly addicting.
Can You Type Faster Than A Peugeot
You’d think computer whizzes would ace this one, but Peugeot is quite confident about the new coupe. The sole purpose of the game is to gauge whether you can type faster than the fastest production car in the world.
The Ultimate Test Drove Experience
Contrary to conventional methods of car sales, this method stands out as the ultimate test drive experience. All you need to do is type in your 140-character tweet faster than the acceleration time of an RCZ R on a race track, from standstill to 90 mph.
Why Its Hard
Although the task at hand seems pretty simple, beating the RCZ R is no joke because you’d have to type within 11 seconds. The program only allows for ten mistakes, and if you succeed, you win an experience for two in Germany.
