PUSH: First Wearable Tech That Measures Your Strength

A new entrant in the wearable fitness tracking industry is set to bench press the competition. PUSH is a device coming out from a Toronto-based startup of the same name, that tracks and analyzes performance at the gym. Unlike other fitness trackers, which are more or less ‘digital pedometers’ that estimate calories, PUSH measures your power, force and balance.

PUSH has the potential to disrupt how trainers and coaches interact with those they work with. The company intends to launch a trainer web portal that would give them access to the data collected during their trainees’ workouts. Access would allow them to both monitor and review progress in real-time as, communicate with their trainee, and even suggest new workouts with the click of a button.

PUSH is not aimed at people who just want to walk or run around the city. This device is for the avid gym-goer, pro athlete, or athlete-in-training who are serious about seeing improvements in their performance. PUSH is expected to be a fully-adjustable, antibacterial, impact and water resistant armband with an expected price point of $149.00 and $140 for Canadians at Indiegogo.