Unbelievable Bus Shelter – Pepsi Max

The commoners of London took a seat at the bus shelter, and waited for the bus as they did on any other day. But this day was different. When they glanced to their side, waiting to see if the bus is on its way, alas, there it was, briskly pacing towards them. It was a ferocious tiger, and they were startled as they saw it through the glass window. But wait! No, that’s not a window, it’s a screen! And so the realization that they had their legs pulled, set in.

READ ALSO: Pepsi Max And Jeff Gordon’s Test Drive 2

Pepsi Max, along with AMV BBDO, an ad agency, has created a highly realistic prank to be played on unsuspecting souls that stopped at the bus shelter on Oxford street. In order to pull off this stunt, they had replaced the glass panel on one side of the bus shelter with an equally large screen.

There was a camera fixed on the other side of the screen, at the seated eye level. This camera aided in portraying the live video feed of the other side onto the screen. This, in turn, created an illusion of the entire side of the shelter being just an ordinary glass pane.

When the people of London sat there, gazing at the window, they could not believe their eyes when they saw a man floating towards them. He was lifted in the air by a bunch of balloons, and was slowly descending towards them. It took them completely by surprise, before they realized that it was a monitor, and not a glass pane.

Pepsi had used a combination of live video, and layered it with augmented reality, to create unbelievable illusions. It was their way of advertising the ‘unbelievable’ taste of Pepsi Max. Needless to say, they got their message through, even entertaining people in the process.

 

Image Copyright: WK

 

Image Copyright: Assets

 

Image Copyright: ytimeg

 

Image Copyright: The Drum