Web Summit Stories: The Event.

The last Web Summit in Dublin was a blast. Over 22.000 attendees and lots and lots of startups, keynotes and over 500 speakers divided in five stages. Well yes as a communication professional I was interested in media industry, social networks industry and all the crossovers among these topics.

The conference was born four years ago and it is a place where the big Internet companies, TELCO’s, Media companies, and advertisers interact with startups and other corporations of the “old economy “.

READ ALSO: Dublin Web Summit: We Can’t Wait.

The Web Summit organized by the young and talented Paddy Cosgrave who is a business facilitator (many agreements were signed @ his home) is now the bigger spot to discuss, learn and do networking for startup and “old” companies.

Among the topics addressed one of my interest was: are there profitable business models for media companies? And how close are the interactions between Media and Advertising?

During a panel discussion attended by Jimmy Maymann (CEO of The Huffington Post), Mike Mc Cue (founder of Flipboard) and Lewis Dworkin, editor of Forbes it was discussed the relationship among Media and Advertising. Maymann argued that now the ‘Huffington Post in America has benefited mainly on mobile fruition and the contents are offered taking count account of the moments in which the readers navigate the HuffPost. Mike Mc Cue said that now the advertising for Flipboard is part of the content and Maymann has strengthened the argument with the fact that the native ADV if well done, keeps the audience. So the companies have a great opportunity to get in touch with the audience of the media exploiting the narrative content developing their customer experience. The native advertising according to Dworkin puts companies in a state where the customers can exploit the brand and the narrative stream. If companies – concluded Maymann- engage the audience with media content they have the opportunity to monetize extracting value from their audience.