ADV IDEAS: “The Impossible Family Portrait” by Skype
introduces “Stay Together” a new campaign via Pereira & O’Dell.
The Impossible Family Portrait is the latest ad campaign from Skype, which tells the story of Denis, a man who left his native land of Uganda with $5 in his pocket to travel to America. The concept gives the viewer the warm fuzzies while revealing the story of how he and his family stay connected through Skype.
Advertising Agency: Pereira & O’Dell, USA
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Creative Director: Jonathan Woytek
Senior Art Director: Tim Delger
Seniro Copywriter: Katie Brinkworth
Art Director: Brett Beaty
Copywriter: Chris Ryan
Art Director: Arnau Bosch
Designer: Leila Moussaoui
VP, Client Services: Gary Theut
Account Director: Ivy Truong
Account Supervisor: Ali Forgeron
Assistant Account Executive: Kelsey Towbis
Project Manager: Katie Shesgreen
VP, Strategy: Nick Chapman
Associate Strategy Director: Jasmine Summerset
Media Strategist: Liz Wood
Strategy Director: Justin Cox
VP, Production: Jeff Ferro
Sr. Integrated Producer: Victoria Whitlow
Sr. Broadcast Producer: Elisa Moore
Sr. Integrated Producer: Erin Davis
Interactive Producer: Kathy Zembera
Print Producer: James Sablan
Producer: Bill Spangler
Business Affairs Manager: Xandra Ess
Studio Manager: Creighton Fung
Production Company: Station Film
Director: Peking
Executive Producer: Caroline Gibney
Producer: Sarah McMurray
Artist: John Clang
Editorial Company: Umlaut Films
Editor: Jessica Congdon
Assistant Editor: Peter Geiger & Michael Pavoni
Colorist: Ivan Miller
Executive Producer: Gina Locurio
Producer: Kelly Gibbs
Original Composition: Human
Sound Mixing: One Union Recording
Sound Mixer: Matt Zipkin
Executive Producer: Lauren Mask
Digital Production Company: Uncorked Studios