Christie’s Auction House Creates A Skate Video
Valerio Spagnuolo
Jun 2, 2014
For those of you who are not aware, Christie’s is the world’s largest auction house and features work from premier contemporary artists. The business is all set to hold a multi-million dollar art auction on May 12, and created this captivating skateboarding video as an advertisement.
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Titled If I Live I’ll See You Tuesday, the exclusive contemporary art show will showcase works produced within the last 50 years from the likes of artists like Mike Kelly, Andy Warhol, Damien Hirst, Jean-Michel Basquiat and many more.
Promotional Video
The show is named after the Richard Prince work of the same name, and will have the priceless artwork (Untitled) Cowboy alongside Andy Warhol’s Little Electric Chair on sale. Teaming up with professional skateboarder , this impressive promotional video was produced to bring everyone’s attention to the upcoming event.
High Meets Low
Gary Gardner, an acclaimed director is the brains behind the video that has Chris wall-riding his way around the precious little hall’s vaulted halls and corridors. The idea of using skateboarding in the name of art promotion has been implemented before, like you can see and . Yet, the integration of high with low synergy to move the projected hundreds of millions in art that the show is purported to be pushing is simply brilliant.
Skating Around Masterpieces
Chris Martin is seen skating through the many floors of the legendary NYC auction house in the footage, and even popping ollies next to masterpieces by artists Jean-Michel Basquiat, Christopher Wool, Andy Warhol, and Peter Doig. He has been presented with a rare opportunity indeed, giving you an inside look into the stockroom of the largest fine arts auction house in the world.
Accessible Fine Arts
With the gritty tunes of ‘Sail’ by Awolnation playing as a background score, Christ tears through the warehouse like it’s a regular skate park. Making fine art look incredibly accessible the four-minute ad is by far the coolest.
