Do It For Denmark: A Smart & Sexy Ad Campaign
Valerio Spagnuolo
Apr 8, 2014
Imagine you are watching TV and an advertisement comes on trying to get you to have more sex. Weird right? With the help of Spies, an advertisement firm, a Danish travel agency launches their Ad campaign ‘Do It For Denmark’, which urges Danes to have more sex, claiming that it is the patriotic thing to do.
READ ALSO: Sexy Or Gross? Catch A Cold, Catch Gonorrhea
Why Is Spies Calling On Danes To ‘Do It For Denmark’?
Spies have created this Ad campaign for a travel agency – so naturally, it is to get Danes travelling. The concept behind this Ad campaign is to get Danes travelling by telling them that their country’s population rate is on the decline and that it is their patriotic duty to change this – by taking a holiday and having sex.
Patriotic Agenda? Maybe. Maybe not.
Well, Denmark’s declining population rates are well documented, so there is a rising genuine concern. But that doesn’t mean that the advertisers aren’t in for the money, of course they are, that’s how they came up with this Ad campaign in the first place.
Truth Is, Sex Sells
Although the Ad campaign may get many individuals off on holidays sexing each other up and causing a positive change in population rates, it really was just for the money. Talking about sex always attracts viewers’ attention, this coupled with the seriousness of falling population rates made this a smart and sexy Ad campaign.
And Here’s What You Get For Buying In
Besides lots of sex, women get ovulation calendars to track when the best time to take a holiday is. And if they get pregnant from the time on the holiday, the travel agency gives 3 years’ worth of baby stuff, for free.
